> For the complete documentation index, see [llms.txt](https://strategy.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/methodology.md).

# Methodology

GFMD’s advocacy has been focused on peer-led advocacy through research and networking activities and a combination of bespoke events and participation in external forums that seek to shape the conversation on political and structural constraints to media sustainability and freedom.&#x20;

This strategy builds on this experience and positions GFMD to take a leading role as a representative and consultative body.

This strategy was developed through:

* An expert assessment of the global technology and regulatory landscape
* A member survey
* Consultation with GFMD members
* Individual and small group meetings with members of the GFMD steering committee
* And a review of key strategy documents and discussions during the General Assembly and on various listservs.&#x20;

{% hint style="info" %}
This strategy suggests activities but does not prescribe what these should be as they will be determined following adoption of the strategy and identification of opportunities.
{% endhint %}

Policy development and regulation have a long lead time, and it may take a while to show results, so GFMD needs to look for short-term wins along the way (also to show us that we are having an impact) and communicate these to its members.


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