> For the complete documentation index, see [llms.txt](https://strategy.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://strategy.gfmd.info/planning.md).

# Strategy & Business Planning

- [General Strategy (2021-25)](https://strategy.gfmd.info/planning/general-strategy-2021-25.md)
- [Digital policy & advocacy strategy (2021-2025)](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025.md): GFMD Digital Policy & Advocacy Strategy
- [Mission and vision](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/mission-and-vision.md)
- [The context](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/the-context.md)
- [Focus areas](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/focus-areas.md): The GFMD’s core strategy and activities are closely aligned to "zeitgeist" issues that affect journalism, media practitioners, and the wider media industry.
- [Our objectives](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/our-objectives.md)
- [Activities](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/activities.md)
- [Methodology](https://strategy.gfmd.info/planning/general-strategy-2021-25/digital-policy-advocacy-2021-2025/methodology.md)
- [Planning process (2021-2025)](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025.md)
- [Draft strategic plan (2021-2025)](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan.md): Supporting journalism and media development through collaboration, knowledge exchange, and advocacy.
- [1. Problem statement](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/problem-statement.md): Section 1 of the GFMD 2021-2025 draft strategic plan.
- [2. The GFMD approach](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/gfmd-approach.md): Section 2 of the GFMD 2021-2025 draft strategic plan.
- [3. Target groups](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/target-groups.md): Section 3 of the GFMD 2021-2025 draft strategic plan.
- [4. Membership, partnership structure & engagement](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/membership-partnership-structure-engagement.md): Section 4 of the GFMD 2021-2025 draft strategic plan.
- [5. Mission statement & vision](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/mission-statement.md): Section 5 of the GFMD 2021-2025 draft strategic plan: GFMD's mission statement & vision for 2021-2025 (or next 10 years).
- [6. Strategic objectives](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/6.-strategic-objectives-for-2021-2025.md): GFMD's strategic objectives for 2021-2025.
- [References](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025-draft-strategic-plan/references.md)
- [GFMD IMPACT (2021-25)](https://strategy.gfmd.info/planning/impact.md): The International Media Policy and Advisory Centre (IMPACT) is an initiative of the Global Forum for Media Development (GFMD).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://strategy.gfmd.info/planning.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.