> For the complete documentation index, see [llms.txt](https://strategy.gfmd.info/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025.md).

# Planning process (2021-2025)

## The Mission Model Canvas and the Value Proposition Canvas

GFMD will be using the Business Model Canvas, as a strategic management tool. It allows management to describe, design, challenge, invent, and pivot the business model. The Value Proposition Canvas (part of the Business Model Canvas) makes explicit how we are creating value for our members. It helps to design products and services that our members want.  

{% hint style="info" %}

#### More about Value Propositions:

#### <https://www.strategyzer.com/blog/posts/2016/2/24/the-mission-model-canvas-an-adapted-business-model-canvas-for-mission-driven-organizations>

#### <https://membershipguide.org/handbook/getting-started-with-membership/discovering-our-value-proposition>

{% endhint %}

## GFMD Value Proposition Canvas models

{% file src="/files/-MRbCnAE2txMhCPd9Rd3" %}
Advocacy Value Proposition Canvas&#x20;
{% endfile %}

{% file src="/files/-MRbCTgO16-GO9etKTqj" %}
Advocacy Value Proposition
{% endfile %}

{% file src="/files/-MRbC0NNfbaOB8wb9tXU" %}
Fundraising Revenue Generation Value Proposition Canvas
{% endfile %}

{% file src="/files/-MRbCJKYf3kOHUIdBj8w" %}
Fundraising Value Proposition
{% endfile %}

## GFMD Mission Statement&#x20;

> The main difference between a mission statement and a value proposition is that one is for you, and one is for your customer.
>
> Your mission statement is for **YOU** because it will determine your company’s direction; it will help you stay focused on why you began this journey, and it will help you make decisions for your business. It will also shape strategies and help you keep your core purpose in mind.
>
> Your value proposition is for your **CUSTOMER** because it tells that person—in a very concise, creative, quick way—what your company is, and why it will solve their problem.

{% hint style="info" %}
**More about the relationship between the value proposition and the mission statement**:&#x20;
{% endhint %}

{% embed url="<https://www.herdatamethod.com/blog/mission-statement-value-proposition-difference/>" %}

![](/files/-MRbGJo7xWGKQDGYKdhB)

## Membership structure&#x20;

{% file src="/files/-MSDTAZw\_DFrr1B5YTTN" %}
Membership structure
{% endfile %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://strategy.gfmd.info/planning/general-strategy-2021-25/2021-2025.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.