GFMD governance & strategy
A shared workspace for GFMD governance & strategy development
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      • I. DEFINITION AND GOALS
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        • Mission and vision
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        • 1. Problem statement
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        • 3. Target groups
        • 4. Membership, partnership structure & engagement
        • 5. Mission statement & vision
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  • The Mission Model Canvas and the Value Proposition Canvas
  • GFMD Value Proposition Canvas models
  • GFMD Mission Statement
  • Membership structure

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  1. Strategy & Business Planning
  2. General Strategy (2021-25)

Planning process (2021-2025)

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Last updated 3 years ago

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The Mission Model Canvas and the Value Proposition Canvas

GFMD will be using the Business Model Canvas, as a strategic management tool. It allows management to describe, design, challenge, invent, and pivot the business model. The Value Proposition Canvas (part of the Business Model Canvas) makes explicit how we are creating value for our members. It helps to design products and services that our members want.

More about Value Propositions:

GFMD Value Proposition Canvas models

GFMD Mission Statement

The main difference between a mission statement and a value proposition is that one is for you, and one is for your customer.

Your mission statement is for YOU because it will determine your company’s direction; it will help you stay focused on why you began this journey, and it will help you make decisions for your business. It will also shape strategies and help you keep your core purpose in mind.

Your value proposition is for your CUSTOMER because it tells that person—in a very concise, creative, quick way—what your company is, and why it will solve their problem.

More about the relationship between the value proposition and the mission statement:

Membership structure

https://www.strategyzer.com/blog/posts/2016/2/24/the-mission-model-canvas-an-adapted-business-model-canvas-for-mission-driven-organizations
https://membershipguide.org/handbook/getting-started-with-membership/discovering-our-value-proposition
LogoMission Statement and Value Proposition: What's the Difference?Her Data Method
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Screen Shot 2021-01-21 at 23.10.31.png
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Advocacy Value Proposition Canvas
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Strategyzer-Value Proposition Advocacy 2021.pdf
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Advocacy Value Proposition
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Fundraising Revenue Generation Value Proposition Canvas
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Strategyzer-ValueProposition- Funding Jan 2021.pdf
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Fundraising Value Proposition
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Membership by type.xlsx
Membership structure